Happy Wife Happy Life

Small Acts, Big Impact

Miscommunication – the main problem for couples

👫
60%
of women want to get support during their cycle
→ But over 50% get close to none
💔
40%
of couples have a heavily increased number of arguments during their cycle
😔
30-40%
of men can't express their emotions properly in western countries
🤷‍♂️
70%
of men don't have enough guidance of how to act during the cycle
→ Close to 60% would love to be involved more

Our Customizable Solution

Bridge the communication gap between partners with real-time support and personalized guidance.

🔔
Partner notifications when support is needed
💡
Personalized tips for both partners
💑
Relationship advice based on cycle phase
9:41

Happy Wife Happy Life

Track your cycle together

💌

Partner in a bad mood

Maybe it's time to get some chocolate?

April 2024

Sun
Mon
Tue
Wed
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A fast-growing market up for the taking

Global (TAM)
USD 1.6 bn
EU (SAM)
USD 630 m
0.8% EU (SOM)
USD 5.04 m

USD 1.6B

Global market size 2025

USD 2.52B

Global market size 2030

9.52%

CAGR 2025-2030

Our unique point of difference is the behavioral improvement

Flo Clue Cycles Lasting
Cycle Tracking ✓ ✓ ✓ ✗ ✗
Health Tips ✓ ✓ ✓ ✗ ✗
Includes Partner ✓ ⚡ ⚡ ✓ ✓
Relationship Advice ✓ ✗ ✗ ✓ ✓
Real-Time Support ✓ ✗ ✗ ✓ ✓
Price (USD per month) 4.99 11.49 9.99 6.99 29.99

Roadmap

H2 2025

Team

  • 4 FTE
  • + Founder Team
  • + BOD

Product

  • App Soft-Launch in Q3
  • Menstruation Tracking
  • General Hints
  • Partner Connection

Business Focus

🇨🇭

Funding

  • Angel Round CHF 0.2m
2026

Team

  • 8 FTE
  • + Marketing
  • + Developers

Product

  • Full-Launch (iOS and Android) in H1
  • Personalized Hints
  • Journal

Business Focus

🇨🇭
🇫🇷
🇩🇪
🇳🇱

Funding

  • Pre Seed CHF 0.5m H1 2025
2027

Team

  • 20 FTE
  • +Behavioral Experts
  • + Developers
  • + Marketing

Product

  • Love Coin System
  • Expert Articles

Business Focus

🇪🇺

Funding

  • Seed CHF 1.3m. H2 2026
2028

Team

  • 32 FTE
  • + Marketing
  • + HR
  • + Operations

Product

  • AI powered Therapy Sessions

Business Focus

🇺🇸

Funding

  • Break-Even

Leveraging various channels, with high margins

Revenue Channels

📢

Custom Ads

  • Custom Ads for both the men and women
  • Men: Gifts
  • Women: Cycle related
💎

Premium Subscriptions

  • Offer major benefits
  • 4.99 p.m. or 29.99 p.a.
  • Paid by one Partner
  • Exp. churn rate: 15%
🤝

Partnerships

  • Well renowned Therapist
  • Universities
  • Gynaecologists Chains

Profitability

71%
Gross Margin
15%
Churn Rate
2028
Break Even
2025 2027 2029

We are looking for an angel investment and an advisory board

We Intend to Raise CHF 200'000

  • Structured as a CLA
  • Min Ticket Size: CHF 5'000
  • Valuation Cap at CHF 1.2m

We are looking for a Board Member

  • Well Connected in Switzerland/Europe
  • Founder or Healthcare/Behavioral Expert